Wedia confirms acquisition of Tripnity, publisher of “Iconosquare” SaaS service

The Wedia Group announced on April 29, 2022 that it has acquired 100% of Tripnity’s capital.

The entity thus formed attracts more than 150 employees, with total sales of € 20 million (Proforma 2021) and ARR (SaaS revenue) of over € 12 million, 50% of which is international. is.

All acquisition payments were made in cash.Tripnity is integrated from 1er May 2022.

Founded in 2005, Tripnity has gained attention through the success of its powerful analytical platform. IconosquareDigital communication management and planning tools for brands and agencies that want to enhance their presence on social networks. Tripnity, the first platform to integrate Tik Tok such as Instagram, Twitter and Facebook, currently employs nearly 50 people in France and Germany (including 25 people including products, DevOps, data analysts and UX). ).

Through this operation, the Wedia Group is strategically strengthening the market for marketing content (photo, video) management and distribution in a global context where controlling digital presence is more important than ever for enterprises. ..

Complementary know-how and dedicated team

Wedia Group and Tripnity can provide customers of various companies in the Group with a more fully integrated solution as a complement to the business centered on digital marketing and the performance of their digital content.

As with their complementary positions, it is also the sharing of common values ​​that has become widespread in this operation. The group of businesses thus formed has reasons to translate into concrete and committed commitments: digital drinking, social contribution, community retention. Therefore, this merged project stems from the strong will of the founder and a dedicated team that has gathered around the project for nearly 20 years to pursue ambitious and harmonious development centered on the values ​​of the founder. increase.

For Nicolas Bouet, the founder of Wedia: “Today, Wedia enables businesses to unlock the full potential of marketing content and visuals and deliver the best digital experience across all channels. Iconosquare manages all marketing content and visuals. And we can dynamically deliver them to all social networks and digital channels, and ultimately provide a seamless solution to measure the effectiveness of this content. Marketing: A Global and Turnkey Unique Solution. “

Next meeting: Half-year earnings in 2022, Thursday, July 28, 2022 after market closure

About WEDIA (Isin: FR0010688440-ALWED) –

Listed on Euronext’s growth, Wedia Is an international group, leader in SaaS software, and specialized consulting in marketing and communications. Through three brands, Wedia, Galilée and Iconosquare, the group will allow customers, key accounts and ETIs to manage the life cycle of marketing content (product description, photos, videos, 3D, packaging, etc.) from creation to creation. Supports. Delivery on all physical and digital channels.

Therefore, the Group’s products enable consistent, personalized marketing without scale restrictions and contribute to the commercial success of our customers. These successes have been confirmed by Gartner and Forester analysts. These analysts rank Wedia as one of the top 10 global players in the field.

The Wedia Group has approximately 250 global brands, hundreds of ETIs, and more than 550,000 users in more than 40 countries. In 2021, revenue of € 15.7 million, of which more than 55% is recurring revenue, is developed on a proven combination of organic and external growth.

contact address

Nicolas BOUTET – CEO – [email protected]

Olivier SCHMITZ – CFO – [email protected]

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