“The Abraham Agreement will create an unprecedented flow of investment.”

Laquotidienne: What is the main purpose of the new alliance between the international companies FIRON & CO? And UGGC Africa?

Ali Bougrine: Through this alliance, it is of utmost hope that an integrated platform for legal and tax services will be created to support investment between Israel and Morocco, more generally in Africa. We are confident that this partnership will provide the technical and human resources to better support our customers. Above all, our ambition is to make UGGC Africa a leading company on the Israel-Morocco-Africa axis.

Laquotidienne: Operationally, how does this new partnership work and what is the synergy and complementarity of the two business law firms?

AB: At the operational level, we have set up a joint committee where the team works together to provide services that are increasingly adapted to our customers’ needs. Therefore, we have set up a committee of experts for each area of ‚Äč‚Äčexpertise and activity, but we have also set up a joint committee for marketing and business development. We are confident that the establishment of these joint teams, primarily composed of Israeli and African lawyers and legal scholars, will provide real value to our clients, especially by better understanding their activities and challenges. ..

Laquotidienne: According to you, which sector has the most business opportunities between Morocco and Israel? And specifically, what is the added value of the alliance for both business circles?

AB: Our desire is to support the investment of Israeli companies that have a strong presence in the new technology sector (MedTech, Fintech, etc.) and industry (aviation, defense, etc.) in investing in Africa, especially Morocco (nearly 500). is. An annual investment of 1 million euros is expected). The “hospitality” sector as well as real estate and infrastructure presents in our view a great opportunity for FIRON-UGGC Africa to place itself. As for our added value, as mentioned above, we have the ability to provide our clients with professional lawyers with both accurate knowledge of the Israeli and African markets and expertise in the actual sector.

Laquotidienne: Does this alliance really represent the best expertise extracted by a mixed and proactive team?

AB: We want to bring together the best expertise and knowledge on local issues to provide private and public players with tailored support for their challenges. Local services are provided in all jurisdictions! In addition to these assets, we would like to provide our customers with Moroccan-Israel or Africa-Israel services. That is, a team that masters both the culture and expectations of the client, as well as the regulation of the local jurisdiction.

Laquotidienne: Finally, are the business laws of each country attractive enough for foreign investors?

AB: In our view, the Abraham Agreement will create an unprecedented flow of investment between Israel and Morocco, and thus in Africa. The Kingdom of Morocco has mature legislative and regulatory weapons and has proven itself for over 20 years in attracting foreign investment. For example, we can mention the success of Casablanca Finance City, which has attracted many international groups to make Casablanca an African platform. The same applies to the establishment of numerous free zones such as Casanearshore, TangerMed, Midparc and Atlantic Free Zone, providing an attractive legal and financial framework for foreign investors.