Strengthening the Premium and Millennial Markets
Strategic acquisition of smart shopping services
La Plaine Saint Denis, April 12, 2022
– Showroom privé (SRP Groupe), a specialized European group
Today announced the acquisition of The Tradery, a very fast-growing player in premium event sales primarily to millennials.
Showroom privé has announced that it has signed an agreement to acquire a majority stake (51%) in The Bradery’s capital. The remaining 49% may be acquired by 2026 at a price determined according to the future performance of society. This acquisition is fully funded by the company’s free cash. Since its launch three years ago, The Bradery has already reached nearly € 30 million in GMV1 and has achieved exceptional performance in this sector. In a day
In the 2022 quarter, the company recorded very strong activity growth in baskets averaging nearly 100 euros in a difficult market environment, establishing itself as a reference for the sale of premium fashion items. Founders Edouard Caraco and Timothée Linyer, and their team, will continue to secure the growth momentum of the platform and the management of the company. This transaction should increase by 2024 with the aim of doubling sales volume in three years. Bradery continues to develop under its own brand and is managed by the entire current team.
With a community that already connects more than 200,000 regular buyers and more than 400 partner brands, TheBradery is one of the latest players in online event sales. Focusing on youth targets (average age 27) and premiums, The Bradery is one of the most dynamic players in the field. The brand also has a strong presence on social networks, with about 300,000 subscribers on Instagram.
Focusing primarily on the fashion segment, TheBradery has expanded its offerings in the lifestyle and travel segment to meet the stringent demands of its customers. Bradery resides primarily in France and has begun its first expansion in Spain and Belgium.
This strategic acquisition complements Showroom privé’s work, strengthening its position with young (and very popular) customers, accelerating the move towards premiumization with a variety of products and services, both. Opens up many commercial synergies in terms of. -vis brand (partnership agreement) and members. In this way, the Group is strengthening its strategy as a benchmark player for smart shopping by integrating platforms with complementary positioning. And young fashion.
The Bradery can leverage Showroom privé’s expertise and operational resources, especially its logistics platform, to improve efficiency and profitability.
David Dayan, Co-founder and CEO of Showroom privé
“This project is part of the Group’s strategy to upgrade, as it will provide members with direct access to expanded offers in the high-end segment. Bradery is a young community that complements our community. There is also a dynamism inherent in young shoots led by talented entrepreneurs, in line with Showroom privé’s culture and values. We have a keen sense of innovation and Showroom privé’s know-how, especially logistics platforms, commerce, We look forward to working with the Tradery team, who can rely on their service expertise. This acquisition is very strategic for us as it completes its offering with the generalist showroom privé.com platform and the special Beauté Privée platform. Being a smart shopping benchmark by accelerating brand digitization and promoting accessible and sustainable consumption is part of the realization of our ambitions »».
Edouard Caraco, co-founder and CEO of The Tradery, and Timothée Linyer, co-founder and COO.
“By joining the Showroom privé group, we can leverage the expertise of a very large community of teams and members to support and accelerate the development of The Tradery over time. This support has been around for 15 years. This is an opportunity to join a major European player in event sales with a structure and proven process established through our experience. By maintaining independence, we have a protective and rewarding setting for The Bradery’s partner brands. And provide access to multiple customer bases at the same time. Therefore, we further improve our value proposition. »»
The transaction will be completed during the second quarter of 2022, provided that the usual conditions of the precedent are met.
The following information
The 2022 quarter of April 21, 2022
This press release contains only summary information and is not intended to provide details.
This press release may contain information about the Group and its subsidiaries and forward-looking statements. These statements include financial forecasts and estimates and their underlying assumptions, plans, objectives and expectations of future businesses, future products and services, and forward-looking statements. Forward-looking statements can be identified by expressions such as “believe,” “expect,” and “goal.” The Group believes that the expectations reflected in such forward-looking statements are reasonable, but the Group’s investors and shareholders are concerned that the forward-looking information and statements are subject to a number of risks and uncertainties. Note that many are difficult to predict and generally exceed it. Group management. This may cause actual results and events to differ materially and unfavorably from those communicated, implied, or indicated by such forward-looking information and statements. These risks and uncertainties were created or identified in documents that the Group has submitted or will submit to Autorité des marchés lenders, especially those detailed in Chapter 4 of our registration document. Things are included. We undertake no commitment to publish updates to future outlook information, whether as a result of new information, future events, or other factors.
About SHOWROOM PRIVATE
Showroom privé is a European player selling innovative, fashion-focused online events. Showroom privé offers a daily selection of over 3,000 partner brands on mobile applications or websites in France and 6 other countries. Since its founding in 2006, the company has grown rapidly.
Showroom Prive, which is listed on the Euronext Paris market (code: SRP), achieved total trading volume including VAT in 2021.
It has nearly 1 billion euros and net sales of 724 million euros. The group is headed by co-founder David Dayan and employs more than 950 people.
For more information, please visit https://showroomprivegroup.com.
Sylvie Chan Diaz, Investor Relations
+33 6 58 53 45 91
Priscilla Le Minter, Communication
The amount of business (“GMV”) represents the total amount of transactions invoiced, including all taxes. Therefore, it includes total internet sales, including sales on the marketplace, other services, and other revenues.
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