JCDecaux has won an exclusive advertising street furniture contract in Dresden, Germany for 15 years with a strong commitment to sustainable development.

JCDecaux Dresden’s exclusive advertising street furniture contract won, of Germany, 15 yearsStrong commitment to sustainable development

Paris, the 9 May 2022 – JCDecaux SA (Euronext Paris: DEC), a global leader in outdoor advertising, today announced that its German subsidiary, Wall, has won a 15-year exclusive street furniture contract in Dresden, the capital of Saxony. Valid from 1er In January 2023, this agreement is a continuation of the partnership initiated in 1991.

The agreement covers the installation and maintenance of 850 bus shelters and up to 450 information street furniture (MUPI), including 70 digital screens in Dresden’s bustling city centre.

Stephen Khun, Deputy Mayor of Urban Development, Construction, Transportation and Local Government in the capital Dresden, Said : “In renewing our partnership with Wall GmbH, Selection A successful partner in Dresden advertising rights and passenger shelters. For contract reattribution, we placed particular emphasis on sustainable development and environmental protection. Therefore, our partners are committed to meeting many requirements regarding the materials used in bath shelters, power supplies, bird protection, and the use of detergents... »»

Daniel HoferManaging Director Germany, Austria, Europe VSCentral and Eastern, and Asia VSJCDecaux Headquarters, Said : “Dresden is an important economic center in southeastern Germany and a popular tourist destination that attracts more than 2 million tourists each year. We are very pleased to continue this long-term partnership with the city of Dresden. increase., Started in the early 90’s after the fall of the Berlin Wall Strong commitment to sustainable development.. This contract allows us to pursue efficiently Our strategy to strengthen our premium advertising network Convenient service for users, Offering unique advertising opportunities in Germany’s largest city And qualitative To our customers. »»

JCDecaux key numbers

  • 2021 revenue: € 2,745 million (I have)
  • No. 1 in the world for outdoor advertising
  • Located in 3,518 cities with over 10,000 inhabitants
  • Over 850 million daily audiences in over 80 countries
  • 957,706 advertising pages worldwide
  • 10,720 employees
  • JCDecaux is listed inEuro list Euronext Part of the Euronext 100 and Euronext Family Business Index in Paris
  • JCDecaux is referenced in terms of ranking non-financial performance CDP (List A), FTSE4Good (4.2 / 5), MSCI (AAA), and Gold EcoVadis
  • The first outdoor carrier to participate in RE100 (100% commitment) Renewable energy)
  • Self-service bicycle leader: a pioneer in soft mobility
  • World leader of street furniture (530,143 advertising side)
  • World’s No. 1 transportation advertisement with 154 airports and 215 transportation contracts Transportation facilities Subway, bus, train, tram (advertising side of 340,753)
  • European leader in large billboards (72,611 advertising side)
  • No. 1 in outdoor advertising in Europe (596,831 advertising side)
  • No. 1 in outdoor advertising in the Asia-Pacific region (232,268 advertising pages)
  • # 1 in Latin American outdoor advertising (64,893 advertising)
  • No. 1 in outdoor advertising in Africa (20,808 advertising side)
  • No. 1 in outdoor advertising in the Middle East (14,177 advertising pages)

(A) Adjusted revenue

For more information, please visit www.jcdecaux.com.
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Communication management : Albert Aseraph
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  • 09-05-2022 # CP Dresden_FR

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