How is Newcastle United going to be a European football giant?

He was one of the main drivers of the last winter transfer, but Newcastle United didn’t go crazy with its investment strategy. Despite the acquisition by Saudi Arabia’s sovereign wealth fund, Magpie’s new management seems to want to take the time to step through the roadmap to coordinate the rise of the club. A strategy that conflicts with the recipes previously applied by the “new rich” of European football. Lights up.

A star shower was expected by Tyne last January, but no major international football player landed at Newcastle United during the last winter transfer. Magpie proponents, as well as icing on the cake, to fix the imminent weaknesses of the difficult workforce by signing the last day of Brazil’s international Bruno Guimaran transfer window. From the Olympic Lyon, which had to settle for the “UK” recruitment, for an investment in a bonus of € 42.1 million and € 8 million.

If Newcastle United could withdraw £ 100m to attract new players with the help of the Saudi Arabia PIF sovereign wealth fund, which is the new majority shareholder. No shopping addiction was done to satisfy the (premature) desire for grandeur. The new management was not content with the overinvestment policy commonly practiced by clubs called “new rich” to attract the first stars.

“Sales clubs tend to raise prices when approached by teams with strong shareholders in their heads. Clubs like Paris Saint-Germain and Manchester City FC are facing this situation. Newcastle United During the last winter transfer period, the club was able to escape this reality. The club pays the newly acquired players very well at market prices. The club absolutely overinvests to attract the stars. I wasn’t aiming to be in a position. Obviously, the sporting situation wasn’t right for that, “analyzes sports lawyer Me Badou Sambagué. “Over the past few months, Newcastle United’s management has undoubtedly received hundreds of offers from agents and other intermediaries. The club does not immediately throw itself into the lion’s mouth. “I preferred to go through the market observation phase without putting pressure on myself,” agrees Olivier Jarosz, a member of the board of directors of LTT Sports, a professional football strategy and management consulting firm.

Economic rationality and stay in the Premier League

Newcastle United was also able to take advantage of the investor-friendly economic environment to make purchases without suffering from the traditional “inflation” of prices resulting from the new rich in European football. Due to the Covid-19 crisis and certain economic and political upheavals, European clubs are not so fiercely competing in the market for key talent. “At this time of the Covid-19 crisis, the prices of players in the transfer market even tended to fall for the first time in decades, which formed a good window for investment,” Olivier Jaros said. Says.

“Newcastle United pays new players very well at market prices.”

MeBadou Sambagué – Lawyer Sports Agent

Even if economic conditions facilitated the relatively cautious approach Newcastle United took during its final transfer period, Newcastle United was considered upstream by new decision makers to address current challenges. Corresponds to the plan. “The Newcastle United tactics show some convergence between short-term sports ambitions and political will not be immediately involved in flashy investment strategies. The new management team is with the UK. We aim to be unobtrusive so that it can be accepted within the European football ecosystem. Remember that the negotiations lasted more than 18 months before the sale was completed. At Kroll’s Managing Director. One Renault Legner has made a number of reservations regarding the identity of buyers in British football: “In addition, Newcastle United is committed to achieving its greatest short-term goal of maintaining a club in the Premier League. We wanted to secure new hires. Newcastle United is basically betting on players who are familiar with the English League, “continues experts accustomed to trading European football.

A policy that is not limited to players. When it comes to sports coaching, the first decision made by Amanda Stavely, the club’s new head of operations, was also amazing. Observers expected to appoint a world-class coach on the Magpie bench. Management preferred to introduce Eddie Howe, a former coach of Bournemouth FC, last November. The sporting director position should also be selected by British football enthusiasts as Dan Ashworth, a former technical director of Brighton & Hove Albion FC, is expected to occupy that position.

“In the tactics, there is a convergence between short-term sports ambitions and political will, and they are not immediately involved in flashy investment strategies.”

Renaud Régner – Managing Director – Kroll

Meanwhile, some key employees who were already assigned before Newcastle United was acquired by PIF retain their position despite the change in shareholders. This is the case, for example, with Steve Nickson, the hiring manager for Magpie, who holds his privileges. “Steve Nickson is familiar with the workings and environment of Newcastle United. Amanda Staveley needs to rely on such a profile to set up a project, in which case it’s all about the club’s new ambitions. It depends on whether getting the right results is urgent, “explains Me Badou Sambagué.